Einführung in die Allgemeine Betriebswirtschaftslehre

"The classic" (Frankfurter Allgemeine Zeitung)
Prof. Dr. Dr. h. c. mult. Günter Wöhe †, former professor of business administration at Saarland University Prof. Dr. Ulrich Döring, professor emeritus of business administration at the University of Lüneburg Prof. Dr. Gerrit Brösel, o. professor of business administration at the FernUniversität in Hagen "Die BWLer Bibel. Everything a (future) business economist dreams of. There are super explanations with clear examples for every topic." (Reader's opinion on amazon.de) "Anyone studying business administration in Germany can't get past it: the sentence "Read Wöhe!" is the well-intentioned advice at many universities to young students who want a comprehensive overview of the subject." (Handelsblatt) "This book is the best ABWL textbook! There is nothing comparable!" (Reader's comment on amazon.de) "Very clear, comprehensibly structured, with descriptive graphics and diagrams, the book facilitates the introduction to business administration" (Reader's comment on amazon.de) "Der Wöhe" has been the standard work on general business administration for more than 60 years. First-year students and practitioners prefer "Wöhe" because it - does not require any prior knowledge of the subject - covers the entire field of business administration - explains difficult business decision-making problems in simple language. More than 750 illustrations provide a quick insight into the most important technical correlations. With its extensive index, the textbook can also be used as a reference work by students and practitioners. The "Übungsbuch zur Einführung in die Allgemeine Betriebswirtschaftslehre" (Exercise book for the introduction to general business administration) contains about 500 exam-proven individual exercises, 600 review questions and 300 multiple-choice exercises (ISBN 978-3-8006-7201-1). (Logo VAHLENS ONLINE MATERIALS) Lecturers can find additional materials for this book at www.vahlen.de.