Effektives Mobile-Marketing

Mobile marketing is on the advance. The various possibilities of mobile marketing measures are increasingly used and applied. But although the mobile phone customer can theoretically be reached as individually and efficiently as hardly anyone else, the measures used rarely achieve the desired attention. Therefore, marketers are often confronted with the following or similar questions: Which measures actually increase customer benefit in which situations and can therefore create real added value for sustainable customer relationships? To what extent does it make sense to use mobile marketing as an additional instrument to classic media or within a multi-channel strategy? This thesis deals with these problems by a targeted consideration of the success factors of mobile marketing. It is aimed at agencies and companies.