Effektiv kommunizieren als Verwaltung

This practical guide is the key to successful political communication for governments, authorities, and administrations. From foundational knowledge to proven tips and checklists, it provides support for effective communication strategies. From the initial step to implementation, both beginners and experts are equipped with the tools needed to thrive in the dynamic political arena and achieve their goals. Dive into the structured development of action and communication concepts, engage in strategic media work, master issues and argument management, and communicate integrated across multiple channels. Additionally, optimize your organizational setup for maximum impact.