Effects Of Counterfeits On The Image Of Luxury Brands

The book "Effects of Counterfeits on the Image of Luxury Brands" examines the impact of counterfeits on the image of luxury brands from the consumers' perspective. In an era where counterfeits represent one of the fastest-growing threats in the economy, this specialized book highlights the challenges faced by the fashion industry. It analyzes how counterfeit products affect brand image and the implications this has for the marketing of luxury goods. Experiments are conducted using four significant luxury brands to determine the extent to which customer perception is influenced by the existence of counterfeits. This study provides valuable insights for professionals in marketing and communication, as well as for anyone interested in the fashion industry.