"Effective Sustainability Communication for Music Festivals and other Mega-Events" is a comprehensive study that addresses the role of sustainability communication in the music festival industry. Given the growing challenges in sustainability, it is crucial for organizers to develop strategies that raise festival-goers' awareness of environmentally friendly behavior. This study analyzes how a concept of sustainability communication can be designed to meet the needs of festival attendees and encourage them towards more sustainable behavior. By evaluating a survey of over 750 festival-goers, it sheds light on their attitudes towards sustainability issues. The book provides valuable insights into the possibilities of sustainability communication and demonstrates how festivals can be used as platforms for positive change.
Author | Franziska Hillmer |
Book cover | Paperback |
Year | 2016 |
Item number | 55617159 |
Publisher | Anchor Academic Publishing |
Category | Reference books |
Release date | 4.3.2025 |
Author | Franziska Hillmer |
Year | 2016 |
Book cover | Paperback |
Year | 2016 |
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