Dynamische Customer-Journey-Analyse

German, Christian Koch, 2024
Delivered between Wed, 21.5. and Thu, 22.5.
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Product details

Dynamic customer journey analysis: Development and application of a methodology for the continuous forecast of the value contributions of advertising channels.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Marketing
Author
Christian Koch
Number of pages
232
Book cover
Paperback
Year
2024
Item number
52325169

General information

Publisher
Springer
Category
Reference books
Release date
21.10.2024

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
German
Author
Christian Koch
Year
2024
Number of pages
232
Book cover
Paperback
Year
2024

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CO₂-Emission
Climate contribution

Product dimensions

Height
210 mm
Width
148 mm
Weight
306 g

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