Dynamic Capabilities und Wettbewerbsfähigkeit durch Cloud Computing

Marc Roman Franke examines the value contribution of public cloud computing to enhancing innovation capability, agility, and knowledge within companies. The focus of the work is on demonstrating this contribution and exploring which technological, organizational, and external factors influence adoption. Executives and decision-makers from business and IT organizations are surveyed, and country and industry differences are analyzed. The results are highly relevant for both academia and practice. In particular, leaders can understand how to maximize their company's competitiveness through cloud computing.