Drive

Aren't we all convinced that we are best motivated by external incentives such as money and prestige or by carrot and stick? All wrong, says Daniel H. Pink in his provocative and forward-looking book. The secret of our personal success is the deeply human need to take control of our lives, to learn, to create something new and thus improve our quality of life and our world. Daniel H. Pink reveals the contradictions between what science knows and what business does and how exactly this influences every aspect of our lives. He demonstrates that the principle of punishment and reward is exactly the wrong way to motivate people for today's challenges, whether in their professional or private lives. In Drive he examines the three elements of real motivation self-determination, Per.