Distribution 3.0 für Marketing- und Verkaufsverantwortliche

Regardless of whether it manufactures products or provides services, every company needs a distribution system. After all, how else can market performance reach consumers? Should this happen directly or indirectly? By train, truck, ship, or airplane? These and other strategically and operationally made decisions are defined in distribution policy and significantly contribute to a company's economic success. In this context, intelligently deployed resources play an increasingly important role.

"Distribution 3.0" conveys the fundamentals of strategic and physical distribution in a compact, practical manner with many examples. Current topics such as ongoing digitalization and sustainability are directly integrated into the individual subject areas and addressed there. The chapter structure allows for targeted knowledge building and practical transfer. Selected graphics, a learning-supportive structure with method boxes, review questions, and mini-cases support competency-oriented learning.

This teaching material is aligned with the guidelines for the examination regulations for the professional examination for marketing and sales specialists with a federal certificate, as well as the higher professional examination for marketing and sales managers. The content is also suitable for use in other higher vocational training courses, for self-study, and for reference in professional everyday life.