Direct marketing
Bernd W. Wirtz, 2016Product details
Direct marketing has become an indispensable central marketing tool alongside traditional communication. This book addresses, based on terminological and theoretical foundations, the key instruments as well as the holistic management process of direct marketing. Another focus is on the integration of offline and online campaigns. Case studies promote a quick understanding of the previously explained content.
Book cover | Hard cover |
Author | Bernd W. Wirtz |
topic | Social sciences |
Year | 2016 |
Number of pages | 144 |
Item number | 7292254 |
Publisher | Gabler |
Category | Reference books |
Release date | 20.1.2016 |
topic | Social sciences |
Author | Bernd W. Wirtz |
Year | 2016 |
Number of pages | 144 |
Edition | 4 |
Book cover | Hard cover |
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