Digitalisierung der TV-Übertragungswege Vorteile,Mehrwerte und Potenziale

Due to the digitalization of TV transmission methods, a multitude of new possibilities has emerged regarding capacity expansions, quality improvements, and interaction opportunities for viewers. The television of tomorrow is no longer a mass medium. With the expanded frequency capacities, new, more individualized program formats, referred to as meso-media, will be made available for consumers. The question "What is on TV today?" will soon change to "What do I want to watch today?" These new program formats will be highlighted in this work. In the long term, this means that, particularly for the TV advertising market, companies can implement more targeted advertising measures. This academic paper compares the digitalization process with the original and new program formats of the media company "Premiere." The results, when compared to existing program formats from the USA, show significant deficits. The potential in this country is far from being fully realized.