Digitalisieren mit Hirn

With this book you get the e-book included!

Neuronal digital
A family business has digital business models developed by employees and the works council. A medium-sized company revolutionizes the food industry with a digital service. A freshly founded product team throws previous processes overboard, learns agile collaboration independently and generates millions in sales. How is that possible?
Sebastian Purps-Pardigol and Henrik Kehren analyzed more than 30 companies in more than 150 interviews and selected twelve companies that are driving their own digital transformation in exemplary fashion. Their finding: the greater the degree of digitalization in an organization, the more attention the topic of humanity requires.
Using numerous company examples (including Bosch-Siemens, oPhoenix-Contact, Viessmann, the tolino alliance - the successful example from the book industry) and with the help of new findings from brain research, psychology and behavioral economics, the authors explain what exactly happened in these companies and how this knowledge can be transferred to other companies.
This book is required reading for anyone involved in digital transformation.