Digitaler Tourismus

The book conveys the tourism and travel industry as a global industry of applied business informatics. It requires multimedia information and communication systems, management, distribution and processing systems within the framework of IT-based processes. Professionals in applied informatics should understand the structures and requirements in order to develop and provide innovative systems. Tourism and travel management professionals should be able to assess innovative information technology developments and decide on IT investments in order to use them successfully and resiliently. In addition to the comprehensive update, the mobility turnaround, online commerce, networking in social media, Big Data, Artificial Intelligence, Mixed Reality, etc. receive an expanded focus in this third edition. The book supports teaching and research as well as corporate practice.