Digitaler Tourismus

The book presents tourism and travel management as a global sector of applied business informatics. It requires multimedia information and communication systems, management, sales, and processing systems within the framework of IT-based processes. Professionals in applied informatics should understand the structures and requirements to develop and provide innovative systems. Professionals in tourism and travel management should be able to assess innovative information technology developments and make decisions on IT investments to utilize them successfully and resiliently. In addition to comprehensive updates, the mobility transition, online commerce, networking in social media, big data, artificial intelligence, mixed reality, and other topics receive an expanded focus in this third edition. The book supports teaching and research as well as business practice.