Digitale Wettbewerbsvorteile in der Praxis

The digital transformation is driven by changing customer needs, new technologies such as AI, and increasing competitive pressure. Against this backdrop, the book provides executives with practical and scientifically grounded methods to optimally leverage digital opportunities. It connects well-known concepts of strategic management with new approaches that vary depending on the company's situation. The authors—experienced in leading digital companies and teaching in Europe, Australia, and the USA—demonstrate how digital strategies can be planned, implemented, and anchored. Supported by numerous practical examples, illustrations, and checklists, the book covers:

• Fundamentals and terms of digital transformation
• Criteria for selecting a digital foundational strategy
• Digitally Enhanced Business: Digitalization of value creation processes
• Digitally Expanded Business: Expanding the offering with digital elements and transitioning to digital business models
• New Digital Business: Diversification through new digital offerings
• Consistent implementation and anchoring of digital strategies
• Leadership and competency development in the digital age

An essential work for anyone looking to strengthen their company's competitiveness in the digital age.