Digitale Transformation gestalten

German, Oliver Gassmann, Philip Sutter, 2023
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Product details

Actively shape the digital transformation, seize opportunities, and successfully master the digital transition!

  • Develop digital business models successfully and sustainably
  • Success factors, skills, and potentials in managing digitalization projects
  • Discover new possibilities through intelligent, connected products and the Internet of Things

Digitalization has become a strategic competitive factor. Although digital transformation affects all industries at different speeds, no sector can escape this development. To remain competitive, companies must leverage the digital shift and its opportunities. The digital transformation is not only the responsibility of IT leaders but is a task for the entire organization. Leading authors from academia and industry demonstrate in conceptual and strategic contributions, as well as case studies, how digital transformation can be successfully designed and implemented. Actionable guidelines, checklists, success factors, and insights into obstacles facilitate the transfer to practice.

Key specifications

Language
German
topic
Economy & Law
Subtopic
Business Administration
Author
Oliver Gassmann, Philip Sutter
Number of pages
388
Book cover
Hard cover
Year
2023
Item number
38958221

General information

Publisher
Hanser
Category
Reference books
Release date
13.10.2023

Book properties

topic
Economy & Law
Subtopic
Business Administration
Language
German
Author
Oliver Gassmann, Philip Sutter
Year
2023
Number of pages
388
Edition
3
Book cover
Hard cover
Year
2023

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
240 mm
Width
178 mm
Weight
853 g

30-day right of return if unopened
24 Months Warranty (Bring-in)
1 additional offer

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How often is a product of this brand in the «Reference books» category returned?

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  • 1.Nikol
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  • 14.DTV
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