Digitale Besuchermessung im Tourismus

Clarity about visitors in the destination: How many, where do they come from, where are they going? Too many visitors in one place is not uncommon in tourist destinations. The result is often an overuse of the destination, which is frequently accompanied by environmental damage and a declining acceptance of tourism among the local population. Visitor management and visitor guidance can provide relief. Both require precise visitor measurement. Only this can show, among other things, where visitors come from and which points in the destination they visit. Dirk Schmücker and Julian Reif address this topic for the first time in a German-language publication. They highlight existing data sources, categorize and evaluate them. Additionally, they present methods and objectives. The book is aimed at tourism practitioners, specifically decision-makers and destination managers, as well as tourism researchers.