Digital Storytelling

The two storytelling experts Dieter Georg Herbst and Thomas Heinrich Musiolik explain step by step how digital stories are created and how they can be successfully used in corporate communication. Numerous tips and best-practice examples are helpful. The authors provide answers to the following questions in their book: - Why do stories increase corporate value? - How can we build up and continuously develop experiences? - What are the specifics of using digital content on different devices? - How will digital storytelling develop in the coming years? For the second edition, new topics have been included such as data storytelling, as well as stories in content marketing and social media. The examples have been updated.