Digital Personal Branding

The book shows in an application-oriented way why digital personal branding is an indispensable tool for careers and why companies should also promote the digital personal brand of their employees. Along a personal branding roadmap, the author explains how to develop one's positioning and then make it visible through a variety of options. The second part of the book deals with how companies can benefit from supporting their employees in building their digital personal brand. Whether in sales (social selling), recruiting, corporate communications or as part of change projects (corporate influencership).Experts from the field provide an insight into their experiences in short guest articles and interviews and present practical exercises and tips. For CEO's, founders, self-employed as well as for employees a suitable guide to recognize and use the opportunities of their own personal brand.