Digital Marketing All-In-One For Dummies, 2nd Edit ion

Develop and refine your comprehensive online marketing plan. With more than 800 content-packed pages, "Digital Marketing All-in-One For Dummies" is the most comprehensive tool for marketers looking to enhance their online presence. In this edition, you'll learn the latest trends in digital marketing strategies, including new insights on how to incorporate artificial intelligence into your marketing plans. You'll also get the latest information on managing customer experiences, creating exceptional marketing content, getting help from influencers, and leveraging social accounts for more followers and greater profits. With the help of this friendly guide, you'll accelerate your journey from traditional to digital marketing processes, uncover tips to prove the ROI of marketing activities, and increase audience engagement.

• Build and implement a winning digital plan for your brand
• Learn how to establish an online presence with social media
• Turn online prospects into loyal customers
• Target consumers in any market segment and age bracket

Dig into the latest marketing advice as you provide your potential and existing customers the kind of personal experience you look for as a customer.