Digital Innovation Strategy

English, Aija Leiponen, 2023
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Product details

The book "Digital Innovation Strategy" from Cambridge UP offers a comprehensive analysis of digital innovation strategies from the perspective of applied economics. It is aimed at MBA students and advanced learners interested in innovation strategies and competition in digital industries. Step by step, the book guides readers through a dynamic market analysis and the design of business models. It assesses the future development of the market and the broader innovation ecosystem, demonstrating how innovators can position their innovations for sustained success. Each chapter defines key concepts and provides further reading as well as study questions. Through practical case studies, it imparts a thorough understanding of the strategic challenges of digital innovation.

Key specifications

Language
English
Author
Aija Leiponen
Book cover
Paperback
topic
Law
Year
2023
Item number
39198568

General information

Publisher
Cambridge UP
Category
Guidebooks
Release date
7.10.2023

Book properties

topic
Law
Language
English
Author
Aija Leiponen
Year
2023
Book cover
Paperback

Voluntary climate contribution

CO₂-Emission
Climate contribution

Product dimensions

Height
254 mm
Width
179 mm
Weight
630 g

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