Digital Expert Branding - incl. Augmented Reality App

In her book, author Martina Fuchs deals with the field of personal brands - whereby she makes an important distinction here: as soon as the brand is not based on lifestyle, but rather on knowledge and expertise, she speaks of an expert brand. The basic requirements for strong expert brands include clean positioning, a signature offering that sets you apart from the competition, clearly defined buyer personas - and, of course, the courage to become visible as a personality yourself.Here you get real hands-on knowledge and a roadmap for defining all these criteria. And because your own expert brand naturally only leads to greater visibility, success and customers if others also learn about it, "Digital Expert Branding" offers a guide and the tools to position yourself accordingly in digital and social channels and successfully communicate your own expert status.By the way, what makes the book exceptional is not only the author's wealth of experience and its high practical relevance, but also the additional digital features: Augmented reality elements, which can be accessed via the accompanying Haufe "SmARt App," make the path to becoming an expert brand a tangible experience. Podcasts, checklists and mind maps are just as much a part of this as numerous videos.Including augmented reality app:Download the "smARt Haufe" app free of chargeUse additional functions for smartphone and tablet (iOS and Android).