Digital Community Management

Digital communities today determine the success of products, the decline of brand image, or the breakthrough of new ideas. Simply engaging with "channels" is no longer sufficient: to be successful, companies must build, manage, and leverage digital communities. This practical book explores the different types of communities, provides insights into external and internal community management, and explains the success factors. It also discusses the possibilities of measuring success and applying KPIs in community management. Included is a toolset for developing the necessary digital skills and best practice examples.