Digital Business and E-Commerce Management

English, David Edmundson-Bird, Tanya Hemphill, Dave Chaffey, 2019
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Product details

Written in an engaging and informative style, Digital Business and E-Commerce Management will give you the knowledge and skills to handle the speed of change faced by organizations in the digital world. In this seventh edition of the book, Chaffey, Hemphill, and Edmundson-Bird bring together the most recent academic and practitioner thinking, covering all aspects of digital business including strategy, digital communications, and transformation.

Key specifications

Language
English
Author
Dave Chaffey, David Edmundson-Bird, Tanya Hemphill
topic
Economy & Law
Subtopic
Marketing
Year
2019
Number of pages
680
Item number
35078057

General information

Publisher
Pearson Studium
Category
Reference books
Release date
14.6.2019

Book properties

topic
Economy & Law
Subtopic
Marketing
Language
English
Author
Dave Chaffey, David Edmundson-Bird, Tanya Hemphill
Year
2019
Year
2019
Number of pages
680
Edition
7

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Product dimensions

Height
265 mm
Width
192 mm
Weight
1187 g

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