Die Zukunftsfähigkeit bestehender Shopping Center

Philipp Lüttke is dedicated to the scientific approach, which relates diffuse descriptions of shopping centers by consumers, selective customer surveys, changing market participants and concepts, and the effects of a changing society. The author shows that this requires a determined analysis of current and expected consumer structures and needs and the mechanisms influencing the consumer. The goal of making soft factors measurable is narrowed down with the help of causal dependencies. The objective of this assessment tool is to develop a transparent, pragmatic and at the same time as comprehensive as possible decision support.