Die Unternehmensstrategie

The corporate strategy conveys the essential business fundamentals in a compact form and purposefully guides through the strategy process with concrete examples, practical tips, and helpful worksheets. A continuous case study ensures practical relevance. Accordingly, the strategy process itself forms the core of the manual. The authors explain the specific approach for each phase, outline the upcoming tasks, and link this to the relevant theory. The manual is aimed at entrepreneurs, executives, project managers, and business founders, and is also suitable for students and as training material in workshops.