Die Praxis des Nudging

In the practice of nudging, the gentleness of influencing behaviour becomes an epistemic problem: behaviour is supposed to be influenced unnoticed, but it is only by demonstrating changes in behaviour that the concept gains its persuasive power. Tim Seitz ethnographically examines the practical production of nudges. He reconstructs interwoven processes of problematisation, solution development and evidence production and makes clear: nudging must always first create the experimental conditions under which it can be gently governed.