Die Netzwerkbibel

Networking to build connections has become both easier and more complex in the age of digitalization: there is an oversupply of digital platforms, an increasing number of events, and more decision-makers and multipliers who seem important. At the same time, networking has gained significance: a solid network and the right contacts help position oneself as an expert and achieve professional success—this applies to both executives and newcomers. Entrepreneur and influencer Tijen Onaran demonstrates how networking truly works today. She shares her own experiences, reflects on her encounters, recounts anecdotes from her time in politics and business, and derives concrete recommendations for action from them. She provides answers to the following questions: Were you born a networker, or do you need to learn it? Can introverted individuals really network effectively? What types of networkers exist, and how should you best interact with them? Which digital networks are important? Do women network differently than men? What role does trust play in networking? This work is the ideal read for anyone wanting to learn how to network successfully in the digital age.