Die Medien

The term media refers to any means of distribution, dissemination, or interpersonal, mass, or group communication of works, documents, or news in written, visual, acoustic, or audiovisual form. Today, the term media is rarely used in its Latin spelling, where 'Medien' refers to multiple media and 'Media' refers to a single medium. The spelling of the term media has sparked discussions. Should an 's' as a plural marker be added to a noun that is already in the plural? In the age of digitalization, you are invisible if you are not present on various social media platforms. Regardless of the field you are in, marketing communication today primarily takes place across all social media. As with any marketing strategy, it is essential to know your target audience to avoid missteps, and in this case, to understand the networks they frequent. This book aims to convey the general principles and classification of media, provide insights into journalism, politics, and the internet, and finally outline the advantages and disadvantages as well as the challenges of the mentioned media.