Die Macht des Schlechten

Overcome the negativity effect!

Why do we need an average of four positive experiences to offset one negative emotional experience? Why does a single word of criticism shake us, even when it comes with heavy praise? Renowned social psychologist Roy F. Baumeister discovered the negativity effect as a fundamental aspect of our nature. It explains why countries fall into catastrophic wars, why couples get divorced, and why people mess up job interviews. However, we can learn to recognize, manage, and even overcome our negativity biases. The power of the negative can be harnessed for good.

This fascinating perspective from one of our most creative psychologists and science writers on our negativity biases can illuminate your understanding of human nature, balance your worldview, and uplift your spirits.