Die Kunst, seine Kunden zu lieben

Author's Bio
Stefan Merath (Ehrenkirchen) is the most renowned business coach in Germany, known to a wide readership through his book "The Path to Becoming a Successful Entrepreneur" (currently in its 5th edition) and was awarded the Strategy Prize in 2009 for his own strategy.

Back Cover Text
Why most strategies fail and what you can do about it. According to the latest findings in neuroscience, humans are emotional beings whose decisions are made unconsciously 70 to 99 percent of the time and are emotionally driven. While neuromarketing applies these insights solely to customers, bestselling author Stefan Merath extends this to the strategic actions of entrepreneurs. With the Neurostrategy approach, the author takes an exciting stance by focusing more on the emotional situation of the entrepreneur. As in "The Path to Becoming a Successful Entrepreneur," the author wraps his expertise in an engaging story: an entrepreneur in crisis meets a business coach who helps him get his company back on track.