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When a "no" becomes inevitable and your negotiation must not fail - the essential complement to the global bestseller "Getting to Yes."

Not every negotiation can or should reach an agreement, not every one will satisfy the interests of all parties involved, and not every negotiation will leave both sides equally content. Sometimes a boundary, a rejection, a "no" is necessary. This groundbreaking negotiation guide by the author of "Getting to Yes" illustrates that a clear "no" does not mean a failed negotiation, but rather that a "no" can be presented in a positive way. Like "Getting to Yes," this book conveys the techniques, tips, and tricks that allow us to excel even in difficult negotiations. The revised new edition of the negotiation classic "Saying No and Still Negotiating Successfully" comes with a current preface exclusive to the German edition.