Die Implementierung von CSR in High-Tech Unternehmen

How do companies manage to reconcile the guiding principles of profit-seeking with socially responsible behavior? Stephan Bohn addresses this highly relevant question from both practical and scientific perspectives in a qualitative process study on the specific internal processes of implementing Corporate Social Responsibility (CSR) in German high-tech companies. The author particularly focuses on how to handle tensions and conflicts between CSR and established corporate routines, illustrating possible approaches and solutions through empirically gathered examples.