Die geheimnisvolle Macht der Farben

Germany's leading color expert, Prof. Dr. Axel Buether, delves into the mystery of colors in this popular non-fiction book. Colors are not only beautiful but also serve vital functions for nature and humanity as products of evolution. We constantly communicate with our environment through the language of colors, which secretly has a significant impact on our emotions, social behavior, and health. When we open our eyes, we see – colors! The world is vibrant, and colors give it contour and shape, yet we consciously process them only one percent of the time. Axel Buether reveals colors as the largest communication system on Earth and explains how we perceive them. He describes how they influence our behavior without us realizing it and the role they play in our well-being and health. Above all, he reveals how colors affect our psyche. Buether examines the 13 primary colors, traces their symbolism throughout cultural history, and breaks down their effects on our psyche. This informative and engaging color panorama provides insight into the latest findings in color research and shows how we can apply this knowledge in our daily lives.