Die Culture Map

Whether working from home or abroad, achieving business success in our increasingly globalized and virtual world requires the ability to navigate cultural differences and decode foreign cultures. Renowned expert Erin Meyer serves as your guide through this challenging, sometimes deceptive terrain, where individuals from entirely different backgrounds are expected to collaborate harmoniously.

Even with English as a global language, it is easy to fall into cultural traps that can jeopardize careers or nullify achievements. For instance, when a Brazilian manager tries to understand how his Chinese supplier gets things done, or when an American boss attempts to manage the dynamics within his team comprising Russian and Indian members.

In "The Culture Map," Erin Meyer provides a proven model, a compass to decode how cultural differences influence international success. She combines a smart analytical framework with practical tips for greater success in a global world. The "Culture Map" model examines eight dimensions (including Communicating, Leading, Trusting, and Deciding). These dimensions enhance work effectiveness—whether you aim to motivate your employees, delight customers, or simply plan a conference call involving members from different cultures. Readers are empowered to position themselves and their roles relative to others and to decipher how culture impacts their international collaboration, helping to avoid uncomfortable situations or fiascos. The German edition of the book has been updated by the author and includes additional relevant countries for the German-speaking audience.