Die Corporate Identity des Unternehmens. Konzepte und ausgewählte Beispiele

"The Corporate Identity of the Company: Concepts and Selected Examples" is a specialized book that explores the significance and concepts of corporate identity in business management. Written in German, the book offers a concise analysis and selected examples that highlight the relevance of a clear corporate identity in today's business world. With a length of 24 pages and a handy format of 14.8 cm in width and 21 cm in height, the book is suitable for both students and professionals who wish to engage with the fundamentals and practical implementation of corporate identity. The content is designed to provide a solid understanding of the strategic importance of corporate identity and to explain its influence on corporate image and brand perception. This non-fiction book is a valuable reference for anyone dealing with the challenges and opportunities of corporate identity.