Die Bewertung von Innovationsideen

The first tasks in the course of the innovation process include the evaluation of existing innovation ideas and, based on this, the selection of the ideas to be implemented. The ideas that are selected are those that, in the eyes of the internal experts, have the greatest chance of success and are in line with the strategic orientation of the company. The aim of this work is to investigate the impact of factors that are not considered by classical evaluation methods. The focus is on the weighting of valuation dimensions and the impact of social effects. The motivation to consider social effects arises from the open innovation paradigm, which describes an opening of the internal innovation process to interact with external resources and the use of external knowledge sources.