Die Beeinträchtigung des Wettbewerbs im E-Commerce

Due to the increasing use of the internet, especially in business transactions, legal issues and violations of laws are becoming more frequent. In his book, the author provides an introductory overview of the key changes to the Act Against Unfair Competition (UWG) following the UWG amendment of 2007, the various categories of unfair competition, as well as the types of e-commerce and their legal foundations. The book then addresses advertising on the internet—pop-ups, banner ads, and promotional emails are now familiar to almost everyone, and nearly every internet user is affected by them. It explains in a simple and understandable way how advertising in e-commerce is to be legally assessed and what problems may arise, for example, with the use of hyperlinks, manipulation of search engines, or email advertising. The book is aimed at students, business informatics professionals, and all entrepreneurs who want to delve deeper into the topic of unfair competition in e-commerce.