Dialogmarketing Perspektiven 2014/2015

2015
Ratings
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Product details

Innovative industries, and dialog marketing is clearly one of them, require intensive and practical research. For many years, the German Dialog Marketing Association has made it its mission to promote the exchange between science and practice. The anthology "Dialog Marketing Perspectives" will be published in 2014/2015 for the ninth time and brings together current expert contributions and research projects on topics related to dialog marketing. It is based on the 9th scientific interdisciplinary congress for dialog marketing, which the DDV held at the University of Mainz in September 2014.

Key specifications

Number of pages
62
Book cover
Paperback
Year
2015
Item number
55593649

General information

Publisher
Springer
Category
Reference books
Release date
4.3.2025

Book properties

Year
2015
Number of pages
62
Book cover
Paperback
Year
2015

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