Name: Designing Research Questionnaires
Price: 176 CHF
Availability: InStock
ISBN: 9781446273562

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Sage Publications

"Designing Research Questionnaires" is a specialized book aimed at students of business administration and management. Written by Yuksel Ekinci, it offers comprehensive and practical guidance on creating questionnaires that are significant for research projects and dissertations. The book is part of the Mastering Business Research Methods series by SAGE Publications, which aims to assist students in conducting their research projects. It covers the origins and types of questionnaires, fundamental components, various question types, and the characteristics of measurement scales. Additionally, it addresses important aspects such as questionnaire design, question order, layout decisions, and conducting pretests. The clear and accessible writing style, along with the included checklists and glossaries, supports readers in their self-directed research and provides valuable insights into the strengths and weaknesses of different methods.

Actual product image Designing Research Questionnaires (English, Hardcover, Yuksel Ekinci)

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