Design oder nicht sein

This book is about good design that has meaning and lasting value. But how does one create good design? Many designers and design theorists have pondered this question. David Carlson summarizes the seven fundamental rules for relevant design in his easily readable red book and manages to direct the reader's thoughts to the essentials in a surprisingly simple way. This small but very substantial book has the potential to become a classic, as it offers an easy entry into a complex topic that affects us all. Carlson understands design and creativity as strategic and holistic tools that go far beyond the decorative and promotional aspects and have a firm place in everyday life. A valuable guide for designers and laypeople, companies and institutions, teachers and students who want to give more meaning to their designs.