Design Basics

"Design Basics" offers a professional yet compact introduction to industrial design, written by designers with many years of experience as product designers and design educators at various universities. The book is aimed at interested users as well as committed entrepreneurs, curious technicians, and aspiring designers from various fields. The central theme is product design in the interplay between consumer, producer, and designer. All factors of planning and designing industrial products are taken into account and presented clearly. The authors cover the content from historical roots to a glimpse into the near future, from comprehensive product functions to the complex design process, and from theoretical foundations to illustrative case studies.