Der Trillion Dollar Coach

The Secrets of Success from the Famous Silicon Valley Coach

Bill Campbell, also known as "Coach" Bill, was a former football coach who over the years became a mentor to dozens of executives. Whether at Google, Apple, Facebook, or Intuit, many managers from the large multi-billion-dollar tech companies owe their success in no small part to this man.

He was always there to advise and support rising Silicon Valley visionaries like Steve Jobs and Larry Page. His recipe for success: helping people unlock their full potential. Eric Schmidt, Jonathan Rosenberg, and Alan Eagle, all of whom hold leadership positions at Alphabet and Google, also benefited from the principles of this business genius. They conducted numerous interviews for their book with people who knew and appreciated Bill, sharing many great stories and some of his most legendary management lessons with readers.

“Bill’s passion for innovation and teamwork was a gift to Apple and the world. In The Trillion Dollar Coach, his tireless spirit is captured so that future generations can learn from one of the greatest leaders in our industry.” - Tim Cook, CEO, Apple

“I had the privilege of having him as my coach for several years. When others ask me for advice since then, I often think of Bill and try to live up to his example.” - Sheryl Sandberg, COO, Facebook.