Der St. Galler Business Model Navigator

The card set for developing your business idea! A creative toolkit for the development of business ideas. Work in a results-oriented manner. Utilize over 55 fundamental business model patterns as a basis for your own strategy. Break free from your industry's logic with the help of this tool. Generate a multitude of innovative business model ideas in no time. Accompanying material available for download.

The St. Gallen Business Model Navigator allows you to break out of your industry’s logic, paving the way for a fireworks display of new ideas. Wolfgang Rieder, Managing Partner, Head of Advisory Switzerland, PricewaterhouseCoopers.

New business models can be traced back to a combination of over 55 well-known patterns. These include, for example, "Mass Customization," which refers to individually tailored offerings for customers, or "License," a pattern that focuses on intellectual property. The St. Gallen Business Model Navigator brings these patterns together and categorizes them based on four dimensions: Who? (the customers), What? (the value proposition), How? (the value creation chain), and Value? (the revenue mechanism). This way, you can playfully develop your own business model.

The card set consists of 55 pattern cards (one card per business model). You will learn about the available patterns, how they can be combined, and what is important in a business model. An absolute must for anyone looking to ignite a fireworks display of new ideas!.