Der Plattform-Navigator
German, Oliver Gassmann, Felix Wortmann, Wolfgang Bronner, Svenua Young, 2022Only 2 items in stock at supplier
Product details
The card set for developing your platform business model! A creative toolkit with a systematic approach for platform development. Use platform business model patterns as a foundation for your own strategy. Generate a multitude of platform business model ideas in no time. Leverage proven strategies to effectively develop network effects. Downloadable canvas included. Platform companies like Amazon, Alibaba, Apple, and Google dominate our economy. However, platforms affect not only startups or digital companies but all businesses! Utilizing network effects is crucial for the competitiveness of every company. This card set guides you through the complexities of the platform economy and shows how to develop and implement your own digital platform business model in five phases. "Platform business models are very important to us at Bosch. Many of our projects and growth initiatives depend on network effects that often only become apparent upon closer inspection. The well-researched collection of 88 patterns helps us in our daily work to recognize these opportunities early and provides concrete support in developing viable platform business models." Stefan Ferber, Co-CEO & CTO at Bosch.IO. "There is a lot of literature on platform business models, but 'The Platform Navigator' is one of the most comprehensive and easily understandable guides with a clear structure and insightful examples. A must-read for any manager interested in the fundamentals of platform design, scaling, and management." Felicitas Geiss, Vice President Strategy & Venture Architecture at Azena.
Language | German |
topic | Economy & Law |
Author | Felix Wortmann, Oliver Gassmann, Svenua Young, Wolfgang Bronner |
Number of pages | 88 |
Year | 2022 |
Item number | 34541642 |
Publisher | Hanser |
Category | Reference books |
Release date | 17.5.2023 |
topic | Economy & Law |
Language | German |
Author | Felix Wortmann, Oliver Gassmann, Svenua Young, Wolfgang Bronner |
Year | 2022 |
Number of pages | 88 |
Edition | 1 |
Year | 2022 |
CO₂-Emission | |
Climate contribution |
Height | 49 mm |
Width | 118 mm |
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