Der KMU-Innovator

Tailor-made for small and medium-sized enterprises (SMEs)! Small and medium-sized enterprises (SMEs) must constantly adapt in order to remain viable and not be overtaken by young start-ups or large corporations. And the pressure has not diminished with digitalisation. However, looking at resource-rich digital companies such as Amazon or Google is no more helpful than comparing them with flexible start-ups that can start from scratch. In this groundbreaking book, SME expert Dr Urs Frey presents 20 successful business models from large companies and examines their applicability and implementation in small and medium-sized enterprises. He does not call on SMEs to completely reinvent themselves or discard the tried and tested, but to make intelligent changes and adaptations to the existing business model in order to be prepared for the digital age. The valuable tips and tried-and-tested methods that the author has gathered in 15 years of consulting enable practical implementation and are therefore worth their weight in gold for the reader!