Der Dialog in Kundenzeitschriften

If you want to be credible, you have to seek constant dialogue. Heinz Goldmann ( 1920), Swiss. Communication trainer of German origin. It is impossible to imagine corporate publications without the customer magazine - the circulation figures and the sales generated speak for themselves. It impresses with its versatility and professionalism and is almost indistinguishable from a normal sales magazine.But what exactly do companies want to achieve with a customer magazine? And what role does dialog play in this? This book sheds light on the importance of dialog in customer magazines and provides insights into the possibilities of incorporating it appropriately.