Comprehensive overview of the publishing industry. This proven volume provides a clear introduction to all areas and aspects of the publishing business: from German publishing history, various publishing formats, legal frameworks, and economic principles to the structure of individual departments, calculation methods, and marketing in publishing. The third edition incorporates many new topics, current trends, and developments, such as innovations in the fields of audiobooks and e-books. Ideal for anyone professionally involved with or interested in the book trade.
Book type | Book of non-fiction |
Language | German |
Author | Eduard Schönstedt, Thomas Breyer-Mayländer |
Number of pages | 281 |
Book cover | Paperback |
Year | 2010 |
Item number | 8738493 |
Publisher | J.B. Metzler |
Category | Textbooks |
Release date | 18.5.2018 |
Book type | Book of non-fiction |
Language | German |
Author | Eduard Schönstedt, Thomas Breyer-Mayländer |
Year | 2010 |
Number of pages | 281 |
Book cover | Paperback |
CO₂-Emission | |
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