Der arabische Business Code

What do you do when communication with your Arab business partner takes an unexpected turn and something surprising happens? When doubts arise, negative feelings develop, and you feel lost? The countries of the Gulf Cooperation Council are among the richest and most dynamic growth markets in the world. Nevertheless, this market is tough, and companies looking to establish a presence must carefully consider whether they truly want to do business here. The obstacles can be significant and challenging. At the same time, the opportunities are phenomenal and rewarding. Therefore, businesspeople and entrepreneurs should prepare diligently to take the right steps. This is the key to success. Judith Hornok's book presents case studies and relevant solutions. Judith Hornok is not focused on dry theory or thought experiments. Instead, you will learn about the opportunities and pitfalls of the Arab Business Code through numerous real-life case studies involving Arab and international businesspeople. With this book, Judith Hornok aims to provide you with the tools in the form of easily learnable and applicable techniques that will pave your way to business success in the Gulf.