Denken hilft zwar, nützt aber nichts

The amazing connections between decision making and behavioral psychology - explained in an understandable and entertaining way by bestselling author and TED talks speaker Dan Ariely.

We have to make a multitude of big and small decisions every day. Why are so many of them patently unwise? Why, at the sight of a delicious dessert, are we immediately ready to break our ironclad diet vows? Why do we believe that expensive drugs work better than inexpensive ones? Why are so many people willing to take on hopelessly large debts? Why do we often have such a hard time making decisions?

In this expanded new edition of his international bestseller on behavioral psychology, Dan Ariely shows how we are manipulated in our decision-making and why we act to our own disadvantage in many life situations. Ariely not only exposes our procrastination, but also uses vivid examples from everyday life to explain why we fail to do what we want and why choices prevent us from achieving our goals.

The pitfalls of our own decision-making, which behavioral psychology reveals here, are not least decisive for our successful handling of money and finances. What does money mean to us? What drives bankers to risk the collapse of our financial system? Why are people manipulable? How do advertising tricks and marketing strategies take advantage of this knowledge?

Dan Ariely puts our everyday behavior to the test to find out why we think we are reasonable - and yet act irrationally again and again.

A book that is as amusing as it is instructive.
The Mirror

Ariely's book is definitely worth reading, both for readers interested in economics and finance and for those who simply enjoy learning more about their own behavior and its predictability.